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Luxury Retail / Jewelry•Live

Brad Matthew Jewelers

Fine jewelry storefront, certified diamond portal access, and encrypted showroom inquiries.

CLIENT / ROLEBrad Matthew Jewelers
LOCATIONHolyoke, Massachusetts
PRIMARY ARCHITECTUREHTML5 / CSS3 & JavaScript
PROJECT STATUSLive
Live Deployment: bradmatthewjewelers.com
Visit Live Webpage (bradmatthewjewelers.com)
bradmatthewjewelers.com
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01 // OVERVIEW

Project Context & Purpose

Brad Matthew Jewelers needed an independent web presence matching the craftsmanship and personal service of their physical showroom at 2225 Northampton Street in Holyoke, MA. The goal was to showcase designer jewelry lines, connect shoppers to certified loose diamonds, and give the store owner a private CMS to update collections and showroom photos.

02 // THE CHALLENGE

The Operational Problem

High-consideration jewelry buyers expect fast mobile navigation, clear showroom directions, and immediate trust—while store staff need a streamlined way to update featured collections without editing raw HTML or risking public contact spam.

03 // THE STRATEGY

Studio Approach

Designed an editorial, light-filled static storefront backed by serverless API endpoints and an authenticated Supabase admin portal, pairing Western Massachusetts local search schema with an encrypted showroom contact bridge.

04 // IMPLEMENTATION

The Delivered Solution

Built a responsive multi-page site integrating ArtCarved, Allison-Kaufman, Stuller, Lashbrook, Quality Gold, and Citizen showcases, direct DiaView loose diamond lookup links, an AES-256-GCM sealed contact endpoint, and a versioned owner CMS.

Delivered System Capabilities:

  • Direct integration with the certified DiaView loose diamond search portal
  • Dedicated inquiry workflows for custom design, bridal rings, repairs, and gold buying
  • Featured collection showcases for ArtCarved, Allison-Kaufman, Stuller, Lashbrook, and Citizen
  • Owner-only admin dashboard backed by Supabase Row-Level Security (RLS) and draft versioning
  • Showroom hours, click-to-call phone link, and Holyoke map directions
05 // SYSTEM ARCHITECTURE & DATA PIPELINE

Engineering Architecture & Decisions

Static-first storefront paired with hardened Node.js serverless endpoints for encrypted contact session bridging and Supabase-backed owner content management.

Core Architectural Implementation:

AES-256-GCM encrypted contact session tokens protecting inquiry submission integrity and topic validation.
Supabase-backed owner portal featuring draft revisions, photo library management, and MFA-ready auth.
Honeypot spam filtering, streaming request-size limits, and strict response security headers (CSP & no-store on admin).
JSON-LD structured data for JewelryStore and LocalBusiness anchored to 2225 Northampton St, Holyoke, MA.
06 // INTERFACE ARTIFACTS

Work In Detail

Certified loose diamonds showcase

Certified loose diamonds showcase and external DiaView search portal

Brad Matthew Jewelers showroom interior

Holyoke showroom experience and appointment inquiry workflow

Watches and fine jewelry showcase

Designer bridal, engagement, and Citizen timepiece collections

07 // FACTUAL OUTCOME

System Delivery & Results

Delivered a fast, brand-aligned digital storefront combining static edge speed with a private Supabase-backed owner CMS and hardened showroom contact handling.

TECHNOLOGIES DEPLOYED:HTML5 / CSS3JavaScriptSupabaseServerless FunctionsOwner CMS

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